Where standout homes, get standout results.
From smart pricing to scroll-stopping marketing, i’ll position your home to shine brighter than the rest.
THE MODERN AGENT
THE MODERN AGENT
Today’s buyers don’t fall in love with a home by accident — they fall in love because the marketing pulled them in, connected with them, and made them want to see more.
I believe every listing deserves that level of intention.
That’s why I approach selling with fresh strategy, creative storytelling, and the kind of marketing that actually stops people mid-scroll. It’s a step above the old way of doing things… and it makes a real difference in your results.
scroll to see the difference
traditional agents
vs
modern agents (like me)
- Pitch you on hiring their company during their first meeting with you.
- Point out improvements to make on your home before listing.
- Hire a photographer
- Copy and paste a listing description from Chat GPT
- Put a sign in your yard.
- Call neighbors and/or send mailers to let them know your house is on the market.
- Ask questions to get to know the lifestyle behind the home:
- Tour your home and get to know the history of it:
- Help you come up with an actionable plan to make your home showing-ready.
What were your favorite memories here? What rooms felt special? What is the experience of being a resident in this neighborhood like?
What repairs or issues did you work on and solve? What upgrades did you install?
- Come up with a customized, marketing strategy to ensure your home gets maximum exposure and makes an excellent first impression
- Outsource professional photography and drone footage of your home.
- Shoot professional videography of your home (horizontal format for a classy, YouTube-style video and vertical format for any social media platforms)
- Create content of your home to publish on social media, such as walkthrough videos, Voice-over videos and lifestyle videos that allow buyers to feel what living in your home would be like.
- Come up with a listing description that speaks to the tastes of a buyer who would love your type of home
- Design and print magazine-style brochures of your home for potential buyers to take and browse during showings or open houses.
- Feature your home in its own page in my website.
- Invest in Google ads and social media ads promoting your home.
- Share your listing with email list of potential buyers
- Email all MLS agents with updates about your home - when it hits the market, price reductions, open houses, etc.
- Ask questions to get to know the lifestyle behind the home:
- Tour your home and get to know the history of it:
- Help you come up with an actionable plan to make your home showing-ready.
- Come up with a customized, marketing strategy to ensure your home gets maximum exposure and makes an excellent first impression
- Outsource professional photography and drone footage of your home.
- Shoot professional videography of your home (horizontal format for a classy, YouTube-style video and vertical format for any social media platforms)
- Create content of your home to publish on social media, such as walkthrough videos, Voice-over videos and lifestyle videos that allow buyers to feel what living in your home would be like.
- Come up with a listing description that speaks to the tastes of a buyer who would love your type of home
- Design and print magazine-style brochures of your home for potential buyers to take and browse during showings or open houses.
- Feature your home in its own page in my website.
- Invest in Google ads and social media ads promoting your home.
- Share your listing with email list of potential buyers
- Email all MLS agents with updates about your home - when it hits the market, price reductions, open houses, etc.
What were your favorite memories here? What rooms felt special? What is the experience of being a resident in this neighborhood like?
What repairs or issues did you work on and solve? What upgrades did you install?
- Pitch you on hiring their company during their first meeting with you.
- Hire a photographer
- Copy and paste a listing description from Chat GPT
- Put a sign in your yard.
- Call neighbors and/or send mailers to let them know your house is on the market.
But even an incredibly marketed home needs a smart price to succeed
Here's how I build your pricing strategy from day one.
1. I Start with real data, not guesswork.
2. I Position the home to compete — not sit.
3. Adjust if needed, before it works against you.
4. Protect your bottom line.
I look at hyper-local comps, current buyer demand, and what’s actually moving in your price range right now.
Every recommendation I make has one goal: to get you the strongest possible outcome while keeping your process smooth, informed, and grounded in strategy.
Instead of letting your home go stale, I help you make smart, timely adjustments that keep your listing competitive and appealing.
A great price gives your home momentum right from day one. More eyes, more showings, more offers.
your free home value report is on its way!
give me 12-24 hours to work on it and look out for an email from "melanie guerra". make sure to check your spam box too!
-Katherine
"Melanie is an amazing friend and such a knowledgeable realtor. I was so happy to use her to help us sell our home. Not only was she quick with the process of getting our home ready to sell— but she then got a contract on our home within SIX DAYS. She is a great negotiator and always had answers for us. She is familiar with everything involving the selling process. I wouldn’t have wanted this any other way!! I would (and have!) recommend Melanie to anyone buying, selling, or renting. Thank you for making this could-be stressful process stress free."
"Thank you for making this could-be stressful process stress-free."
-Innovative Properties LLC
"very dedicated to getting our property sold"
"Me and my partner in Florida recently started investing in real estate and decided to invest in Eastern North Carolina after meeting with Melanie. She spoke to us about how great the market was there for investors and showed us examples of actual properties that sold in the past few months. She took her time looking for a property in a good neighborhood that would be worth our investment and would make us the return we were looking for. She found us the ideal property and after renovations, she was able to sell it in just 6 DAYS!!! She was very professional, always made herself available and was very dedicated to getting our property sold. I HIGHLY recommend her both as a buyer agent and a listing agent!
